Creating and Evaluating Ethnic Advertising

In this lesson students research how advertising agencies market products for different ethnic groups and how they generally target specific audiences.

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Educator Resource Details

Grade Range		9-12
Topics		Social Studies - Diversity, US History Media Studies - Media Literacy
Resource Type		Lesson Plan
Duration		3+ hours
Last Updated		January 2001
Related Content		The Black Press: Soldiers Without Swords - web site - KQED airings - purchase info

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